Your customer’s experience often begins online. That’s why our team partners with Lucera Studio, a creative marketing and brand strategy studio in Grand Rapids.
Their team helps businesses cut through the noise with clear branding, web design, and marketing content that connects and converts.
Both SMP and Lucera believe that your brand shouldn’t just look good, it should make sense and create connections.
While SMP helps you wow your customers in person and on the phone, Lucera is gifted at helping you shine online through brand visuals, web design, photo/video, and marketing.
They bring over 15 years of experience in the industry to help you grow with intention and impact. They specialize in:
Lucera Studio helps brands rise above the noise with clear messaging, elevated design, and campaigns that actually connect.
They partner with businesses who want more than clicks—they want connection, clarity, and content that converts.
Whether you’re a founder rebranding with intention or a marketing leader launching a new campaign, Lucera help you tell your story, beautifully and strategically.
Blending strategy, visual branding, and marketing, Lucera Studio will transform your brand and help you make an impact.
– BRAND AUDIT
– BRAND STRATEGY
– BRAND POSITIONING
– BRAND MESSAGING
– BRAND VOICE & PERSONALITY
– BRAND STORY
– BRAND AUDIT
– BRAND IDENTITY & DESIGN
– CREATIVE DIRECTION
– WEB DESIGN
– BRAND PHOTOGRAPHY
– VIDEO PRODUCTION
– MULTIMEDIA MARKETING
– CAMPAIGN MANAGEMENT
Pssst! Our website and visual brand was created by them!